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Philippe Froehly is from the Alsace region of France where he studied to become a master crafstman. Since the age of 16, he has travelled from city to city and for 9 consecutive years he took part in the association Les Compagnons Du Devoir. By doing so, he was able to achieve the highest knowledge of wood craft art and become a specialist in the field of luxury furniture. After long years of theoretical and practical studies, he made his masterpiece in 2007 in the city of Marseille, France, where he was promoted to become Compagnon Du Devoir as a Master. After perfecting his skills, he travelled to Vietnam, Indonesia , and China, where he works as a designer and developer of luxury furniture and decor for major brands known worldwide.
While in Asia, he discovered yoga and thought to combine his craftsmanship skills to the benefice of yoga practitioners. He realized how much the inverted postures on the shoulders fascinated Yogis and at the same time were intimidating to them.
The Boomartem bench was designed to make the inverts feasible while adhering to high-end craftmanship for an elegant and functional use.
Philippe’s vision is clear: “The modern world constantly challenges us. We combine and accumulate stress & speed of life which does not allow us to reconnect with ourselves. We wanted to create a high-end product as natural as possible with noble material so that people of all ages can reconnect with their body values and have a durable and practical tool in their homes to enhance their daily lives”